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Mass Media Studies ( MMS ) - A Comprehensive Review :
Mass Media Studies ( MMS ) is an important specialisation for study of different facets of communication media. Mass media studies ( MMS ) is in reality an emerging industry worldwide. Mass media studies ( MMS ) course focuses upon grooming natural talents of students. Mass media studies ( MMS ) aims at developing skills required for media and entertainment industry along with practical exposures.
Mass media studies ( MMS ) course is designed for disseminating basic information around analysis of film, TV (including News), print articles and understanding of the pipeline of multiple products from the media & Entertainment industry ( TV show / segment, film, article, ad – film, etc. ). Also, concepts of assembly line, animations, people role play, skills & specializations are covered. Additionally, the creative process, aesthetics, design, framing, composition, writing, ideation and finally technology usage are touched upon.
Massive changes have happened in recent decades in the field of Mass Media Studies leading to a quantum leap. Mass media studies ( MMS ) stresses upon the levels of scaling content and it's convergence, thus, leading to a significant exposure to globalization. All this comes along with experiential media & entertainment learning for the civil society. The media had played and is still playing a critical role at the international, national and local levels.
Upcoming young generations would have heightened conditioning and influence. Any governance framework should seriously look into the gaps and translate them into centres of excellence. Mass media studies ( MMS ) should offer adequate provisions for furthering the betterment of human civilisations.
Mass media studies ( MMS ) offers in depth understanding of the various five principles of Mass Media viz, Films, TV, Print, Radio and New Media and evolution of Mass Media. Mass media studies ( MMS ) aids in understanding how the content and presentation influences our thoughts, vision, ethics and action. Mass media studies ( MMS ) assists in analysis of the ways in which content is created and about different creative and technical processes involved in newsprint, radio, television production, filmmaking and the internet.
It also leads to the understanding of the organization of media and entertainment industries, along with the financial and commercial aspects. Also, it classifies the media and entertainment industry into differing roles and responsibilities of creative, technical and administrative people. Mass media studies ( MMS ) exposes one to numerous career options within media and entertainment industry.
Mass media studies ( MMS ) assists to analyze the significance and influence of mass media over the functioning of a secular, liberal, democracy like India. Owing to the convergence of mass media, Mass media studies ( MMS ) leads to the creation of considerable creative and future oriented employment opportunities and engagements.
Wise Turtle Academy delivers quality "Class 12th Mass Media Studies ( MMS ) Online Tuition Classes" in Greater Noida West, Greater Noida, Noida Extension, Noida, Ghaziabad, Gautam Budh Nagar, Uttar Pradesh, UP, Gurgaon, Faridabad, Haryana, New Delhi NCR, Alwar, Jaipur, Bhiwadi, Rajasthan. These classes are successfully delivered through Online Tutoring and Home Tutoring modes to the students of all levels and all ages.
These students belong, especially, to various local, national and international schools, from grades / classes, viz, class 5, class 6, class 7, class 8, class 9, class 10, class 11, class 12, as well as, various colleges and universities, state boards, open schools, distance education, open universities, Patrachaar students, Patrachaar candidates, and, others.
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Pari Chowk, LG Chowk, Gamma 1, Gamma 2, Alpha 1, Alpha 2, Beta 1, Beta 2, Xi 1, Xi 2, Phi 1, Phi 2, Omicron 1, Sigma 1, Omicron 2, Sigma 2, Omicron 3, Sigma 3, Zeta 1, AVJ Heights, Zeta 2, Eta 1, Eta2, Delta 1, Delta 2, Knowledge Park 1, Knowledge Park 2, Knowledge Park 3, Omaxe Connaught Place Mall, Rampur Jagir Chowk, Alpha Commercial Belt, Surajpur, Sharda Hospital, Sector 150, ATS Pristine Sector 150, Sector 144, Sector 143, Sector 27, Swarna Nagari, Tughalpur Village, Kasna, Greater Noida /Delhi NCR/Gurgaon/Faridabad/Ghaziabad/Alwar/Jaipur Expressway, Sector 31, Sector 32, Sector 33, Sector 34, Sector 35, Sector 36, Sector 37, sector 38, sector 39, Sector 40, Sector 41, Sector 42, Sector 43, Sector 45, etc..
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Wise Turtle Academy has good experience delivering "CBSE Class 11th Mass Media Studies ( MMS ) Home Tutors" for English medium Boards and English communication medium regulatory authorities, as well as, committees. The various school level boards, include, but are not limited to the following ones.
CBSE ( Central Board of Secondary Education ) Board, ICSE ( Indian Certificate of Secondary Education ) Board, Rajasthan Board of Secondary and Senior Secondary Education, UP Uttar Pradesh Board of Secondary Education, Madhya Pradesh MP Boards, NIOS ( National Institute of Open Schooling ), IGNOU ( Indira Gandhi National Open University ), IGCSE ( International General Certificate of Secondary Education ), GCSE ( General Certificate of Secondary Education ), IB ( International Baccalaureate ), Canadian Provinces Curriculum, NZQA ( New Zealand Qualifications Authority ), all Indian State Boards, autonomous organisations, Intermediate Boards, Matriculation Boards, Distance Education, Correspondence Courses, Part - Time Studies, Private Candidates, Patrachaar Students, Other States' Private School Boards, other international Boards and Universities of Education, and, more.
Additionally, our academy doles out quality oriented, contemporary, educational & learning support services through Mass Media Study Notes, Mass Media solved assignments, &, Mass Media Home Work Help. Our Mass Media studies learning support services are provided by the best, well experienced and result oriented Mass Media Home Teachers and Mass Media Online Teachers in Greater Noida West, Greater Noida, Noida Extension, Noida, Ghaziabad, Gautam Budh Nagar, Uttar Pradesh, UP, Gurgaon, Faridabad, Haryana, New Delhi NCR, Alwar, Jaipur, Bhiwadi, Rajasthan.
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Following is the general CBSE ( Central Board of Secondary Education ) / NCERT ( National Council of Educational Research and Training ) prescribed outline of the syllabus for subject Mass Media Studies ( MMS ) - Class 11th ( Class XI - 11 - Mass Media Studies Class 11 ) :
UNIT–I: INTRODUCTION TO MASS COMMUNICATION
Definition and functions of Mass Media and Mass Communication
Aspects of Mass Communication
Barriers to Communication
UNIT–II: EVOLUTION OF THE MEDIA
Evolution of Cinema
1. Hindi Cinema
DG Phalke and silent era
Coming of sound, Studio era, Post-Independence era
2. Satyajit Ray and non-mainstream cinema
Evolution of Television
1. Doordarshan in the first phase of local stations and black and white transmission
Site Experiment
Colour television, AASUAD 1982-Satellite Transmission (INSAT)
Evolution of Print media
Development of print journalism in India
Evolution of radio
1. Pre and post-independence development of radio in India
Evolution of new media
1. Evolution of the internet in India
UNIT–III: UNDERSTANDING MEDIA
Chapter 1: Media Literacy
1. Introduction of Media Literacy
2. Introduction to Mass Media
3. Audience Theories
4. Media Ownership
5. Media Representation
6. Media and Violence
Chapter 2: Analysis of Films
1. The concept of mise en scene
2. Film Analysis
1.Short film-fiction & Short film-nonfiction
OR
2.Feature film
Chapter 3: Analysis of TV Programmes
1. The concept of a soap opera - Daily soap, Weekly soap
2. Genres of Soap Opera, primary audience of each genre
3. The Segmented nature of the audience
4. Gaze of the audience, concept of a flow, continuous interruption
5. Culture of Film based programmes
6. Culture of Music based programmes
7. Educational TV, non-fiction on TV
Chapter4: Content Analysis of Radio Programmes
News - the format, the language, frequency Talks, magazine programmes - unidirectional nature,
feedback with a time phase difference
Dramas - the unique nature of radio plays
Interactive programmes - phone in, live interaction, music, experiences, memories as content of these programmes
Chapter 5: Content Analysis of Newspapers and Periodicals
Newspapers –
1. The Macro composition of a daily-various sections like the front page, edit page, sports page, business page.
2. The Micro composition of a daily-proportion of visual and text, language, highlighting.
Periodicals –
1. The Macro composition of a periodical - various sections like the cover page, cover story, features, columns, business page.
2. The Micro composition of a periodical - proportion of visual and text, language, highlighting.
UNIT–IV: Pre-Production Skills
Understanding Fiction
1. Story as a self content world
2. Story as a subjective experience
3. Content of a story
Theme / subject Plot, time and space Characters
4. Techniques of story telling
Description
Dialogue View point
UNIT–V: Pre-Production Skills ( Project )
1. Fiction
2. Researcher
3. Script
4. Storyboard
5. Nonfiction
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Following is the general CBSE ( Central Board of Secondary Education ) / NCERT ( National Council of Educational Research and Training ) prescribed outline of the syllabus for subject Mass Media Studies ( MMS ) - Class 12th ( Class XII - 12 - Mass Media Studies Class 12 ) :
UNIT–I: SELLING / MARKETING / EXHIBITING A PRODUCT THROUGH ADVERTISING
Chapter 1: Advertising concept & process
1. Product
2. Specifications
3. Targeting
4. Buyers
Chapter 2: Functions of Advertising
1. Promotion of product
2. Drive sales
3. Build a brand identity
4. Increase the buzz
Chapter 3: Types of advertising
1. Print-newspapers, magazines, brochures, fliers, posters
2. OOH-billboards, kiosks, tradeshows events
3. Broadcast advertising - Radio, TV, digital Internet + mobile
4. In film' promos
5. Celebrity endorsements
6. Cross promotions
7. Merchandise
8. Games ( Mobile and computer )
9. Covert advertising
Chapter 4: Forms of Advertising
1. Product Advertising
2. Institutional Advertising ( Corporate )
3. Social Service – PSA Advocacy Advertising
4. Comparative Advertising, Cooperative Advertising, Direct Mail.
5. A Point-of-Purchase Advertising.
6. Informational Advertising.
UNIT II: INTRODUCTION TO THE PRODUCTION PROCESS
Chapter 1: Film
1. Pre- shooting stage.
2. Shooting Stage.
3. Post-shooting Stage.
Chapter 2: TV
1. Pre- shooting stage.
2. Shooting Stage.
3. Post-shooting Stage.
Chapter 3: Print
1. Planning, writing, editing, designing.
Chapter 4. Radio
1. Planning, recording, editing, transmission.
Chapter 5. Internet
1. Planning, Creating and delivering.
UNIT III: NEW MEDIA
Chapter–1: Convergence and the New Possibilities of Communication
Earlier models of communication
1. Internet as the meeting point of all the mass media.
2. Broadcasting
3. Mass communication model of a few transmitting to a vast number of receivers.
4. Gigantic organization.
5. Huge technical infra-structure
6. Large scale revenue.
7. The changed paradigm due to the Internet.
8. Empowering an individual to post data on the Internet.
9. Information, message in one medium triggering off activity in the others.
10. Many sources of the same information.
11. Distribution of the information between individuals on an unprecedented global scale.
12. Rapidity of opinion generation on a local, national and global scale.
13. The socio-political implications of the new information order.
14. The strengthening of democracy.
15. Emerging trends in Mass Communication
UNIT IV: CREATIVE CONTRIBUTIONS OF THE KEY PEOPLE
Chapter 1: Film:
1. Contributions made by Writer, Director, Producer, Actor, Cinematographer, Audiographer, Editor, Art Director, Music composer.
Chapter 2: TV:
1. Contributions made by Writer, Director, Producer, Actor, Cinematographer, Audiographer, Editor, Art Director, Music composer.
Chapter 3: Print:
1. Contributions made by Reporter, Sub-editor, Editor.
Chapter 4: Radio:
1. Contributions made by artist, speaker, interviewer, recordist, programme producer, station director.
Chapter 5: Internet:
1. Contributions made by writer, conceptualizer, editor, designer.
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